A Revised Model of Animosity: The Impact of Anti-Japanese Sentiment on Consumer Behavior in China

This study tests a revised model of animosity for analyzing the impact of anti-Japanese sentiment on consumer behavior in China. The findings show (1) that four antecedents (traditionalism, patriotism, nationalism, and internationalism) affect consumer animosity; (2) that both war animosity and econ...

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Bibliographic Details
Published inJournal of current issues and research in advertising Vol. 33; no. 2; pp. 170 - 191
Main Authors Tian, Song, Pasadeos, Yorgo
Format Journal Article
LanguageEnglish
Published Clemson Taylor & Francis Group 16.08.2012
CtC Pr
CtC Press
Subjects
Consumer behavior
Judgment
Nationalism
Patriotism
Product quality
Studies
China
Online AccessGet full text
ISSN1064-1734
2164-7313
DOI10.1080/10641734.2012.700627

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Summary:This study tests a revised model of animosity for analyzing the impact of anti-Japanese sentiment on consumer behavior in China. The findings show (1) that four antecedents (traditionalism, patriotism, nationalism, and internationalism) affect consumer animosity; (2) that both war animosity and economic animosity have inverse effects on purchase intentions; and (3) that only war animosity negatively predicts Japanese product quality judgments. Theoretical and managerial implications are discussed.
Bibliography:SourceType-Scholarly Journals-1
ObjectType-Feature-1
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ISSN:1064-1734
2164-7313
DOI:10.1080/10641734.2012.700627