A Study on consumer behavior at corporate retail stores in Vijayawada city

Today the corporate retail stores are the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own method of retailing. Storing the products differently at same locality, location advantage, self-servicing outlets, window...

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Bibliographic Details
Published inJournal of physics. Conference series Vol. 1139; no. 1; pp. 12039 - 12045
Main Authors Kumar, D Satish, Anusha, S, Rao, D S, Niranjan, H
Format Journal Article
LanguageEnglish
Published Bristol IOP Publishing 01.12.2018
Subjects
Corporate Retail Stores
income of the consumer
Retail Shopping
Retail stores
Retailing
Shopping Behavior
Specialty Store
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Summary:Today the corporate retail stores are the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own method of retailing. Storing the products differently at same locality, location advantage, self-servicing outlets, windows hopping, large scale discount, specialty stores are some of the models retailing stores have adopted. But only some of the models are only popular among the consumers. Consumer's preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices
ISSN:1742-6588
1742-6596
DOI:10.1088/1742-6596/1139/1/012039