Videos that speak for themselves: when non-extensionists show agricultural videos to large audiences

In 2008, an NGO showed videos about rice to farmers in 19 villages in Benin. A study in 2013 showed that farmers remembered the videos, even after five years had passed. In most of the villages at least some farmers experimented with rice farming or with new technology after the video screenings, wh...

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Bibliographic Details
Published inDevelopment in practice Vol. 24; no. 7; pp. 921 - 929
Main Authors Bentley, Jeffery, Van Mele, Paul, Okry, Florent, Zossou, Espérance
Format Journal Article
LanguageEnglish
Published Routledge 03.10.2014
Routledge, Taylor & Francis
Subjects
Agricultural development
Aid - Monitoring and Evaluation
Civil society - NGOs
Environment (built and natural) - Agriculture
Farmers
Media
Methods
Sub-Saharan Africa
Technology - ICT
Videos
Villages
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Summary:In 2008, an NGO showed videos about rice to farmers in 19 villages in Benin. A study in 2013 showed that farmers remembered the videos, even after five years had passed. In most of the villages at least some farmers experimented with rice farming or with new technology after the video screenings, which attracted large audiences of community members, including youth and women. Some of the villagers also visited extension agencies to get rice seed, and occasionally to seek more information. Farmers can benefit from agricultural learning videos shown by organisations with little previous agricultural experience. Videos do not necessarily need to be facilitated by an expert who knows the subject. Sometimes the video can speak for itself.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:0961-4524
1364-9213
DOI:10.1080/09614524.2014.942216