Translation Mechanisms of International Market Shaping: The Transformation of the St. Petersburg Bread Market from 1997-2007

There is a need to understand how indigenous markets transform following foreign entry. We refer to this transformation as international market shaping-the progression of a set of cross-border activities that contribute to changes in economic exchange. Building on the markets-as-practice literature...

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Bibliographic Details
Published inJournal of East-West business Vol. 23; no. 3; pp. 260 - 282
Main Authors Kaartemo, Valtteri, Pelto, Elina
Format Journal Article
LanguageEnglish
Published Binghamton Routledge 03.07.2017
Taylor & Francis LLC
Subjects
Borders
Bread
Case studies
Dynamics
International markets
Market entry
market shaping
Markets
markets-as-practice
Mobility
Performativity
Transformation
Translation
translation mechanisms
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Summary:There is a need to understand how indigenous markets transform following foreign entry. We refer to this transformation as international market shaping-the progression of a set of cross-border activities that contribute to changes in economic exchange. Building on the markets-as-practice literature and an explorative longitudinal single-case study conducted in the St. Petersburg bread market (1997-2007), we study international market-shaping mechanisms that translate a foreign company's idea of a market into market practices. We contribute to the literature by identifying four translation mechanisms of international market shaping: advice, demonstration, requirements, and management mobility.
ISSN:1066-9868
1528-6959
DOI:10.1080/10669868.2017.1313802