Impression Management of Sexually Motivated Behavior

One hundred and thirty college males were unobtrusively observed buying "girlie" magazines. It was hypothesized that the buying of such magazines would be accompanied by additional behaviors designed to avoid anticipated negative reactions on the part of others. Results indicate that subje...

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Bibliographic Details
Published inThe Journal of social psychology Vol. 96; no. 1; pp. 39 - 44
Main Authors Lewittes, Don J., Simmons, William L.
Format Journal Article
LanguageEnglish
Published Worcester, Mass Taylor & Francis Group 01.06.1975
Clark University Press
Subjects
BEHAVIORAL SCIENCES
HEAVILY EMPHASIZES METHODOLOGY OR TECHNIQUE OF STUDY
PSYCHOLOGY AND PSYCHIATRY
SOCIAL SCIENCES
SOCIOLOGY
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Summary:One hundred and thirty college males were unobtrusively observed buying "girlie" magazines. It was hypothesized that the buying of such magazines would be accompanied by additional behaviors designed to avoid anticipated negative reactions on the part of others. Results indicate that subjects who bought "girlie" magazines in comparison to those buying other kinds of magazines significantly more often requested a bag or also bought other merchandise. These findings were discussed in the context of the sex-guilt and face-saving literature.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
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ISSN:0022-4545
1940-1183
DOI:10.1080/00224545.1975.9923260