Rumor Communities, Social Media, and Forthcoming Innovations: The Shaping of Technological Frames in Product Market Evolution

• Published in: The Academy of Management review Vol. 45; no. 2; pp. 304 - 324
• Main Authors: Seidel, Victor P., Hannigan, Timothy R., Phillips, Nelson
• Format: Journal Article
• Language: English
• Published: Briarcliff Manor Academy of Management 01.04.2020
• Subjects: Communities of interest; Community; Consumers; Evolution; Influence; Information management; Innovations; Marketing research; Markets; Mass media; Message framing; Product development; Product life cycle; Product management; Rumor; Social aspects; Social media; Social networks; Technological change; Technological innovations; United States

Technological frames provide an interpretive mechanism for individuals to evaluate new product innovations. These frames therefore play an important role in product market evolution. But how are technological frames themselves shaped? Prior research has demonstrated how technological frames are infl...