The broken product chain: rapid paths of service internationalization in terms of the service-dominant logic

How does an increased importance of services influence the time pattern of launching industrial services and integrated solutions in foreign markets? When examining this question, we explain the change by making reference to the concept of service-dominant logic that suggests a move from goods-centr...

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Bibliographic Details
Published inThe Service industries journal Vol. 32; no. 10; pp. 1623 - 1635
Main Authors Freiling, Jörg, Wassermann, Roland, Laudien, Sven M.
Format Journal Article
LanguageEnglish
Published London Routledge 01.08.2012
Taylor & Francis Ltd
Subjects
Business services
competence-based theory of the firm
Core competencies
Globalization
industrial services
internationalization paths
product chain
service-dominant logic
Studies
Value chain
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Summary:How does an increased importance of services influence the time pattern of launching industrial services and integrated solutions in foreign markets? When examining this question, we explain the change by making reference to the concept of service-dominant logic that suggests a move from goods-centred to service-centred value creation. The change that has occurred in the last few decades requires new value architectures, new competences and, in the case of internationalization, new organizational trajectories. The new constellation often implies an instant internationalization right from the outset, which is considered in a newly developed model. By this new line of reasoning, we employ an evolutionary approach that is based on a competence-based perspective and research on path dependence.
ISSN:0264-2069
1743-9507
DOI:10.1080/02642069.2012.665900