Building Blocks for Alternative Four-Dimensional Pyramids of Corporate Social Responsibilities

• Published in: Business & society Vol. 58; no. 2; pp. 404 - 438
• Main Authors: Meynhardt, Timo, Gomez, Peter
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.02.2019; SAGE PUBLICATIONS, INC
• Subjects: Citizenship; Companies; Cultural differences; Economics; Heuristic; Philanthropy; Psychological research; Social responsibility; basic needs; cognitive–experiential level; heuristics; CSR pyramid; corporate social responsibility; microfoundation; public value
• ISSN: 0007-6503; 1552-4205
• DOI: 10.1177/0007650316650444

Carroll shaped the corporate social responsibility (CSR) discourse into a four-dimensional pyramid framework, which was later adapted to corporate citizenship and sustainability approaches. The four layers of the pyramid—structured from foundation to apex as economic, legal, ethical, and philanthropic (or discretionary) responsibilities—drew considerable managerial attention. An important criticism of the economic foundation of the Carroll pyramid concerns the identification and ordering of the four dimensions, which are inadequately justified theoretically. The authors of this article propose an alternative approach that builds on the public value concept, which integrates a microfoundation of psychological research into basic human needs. Drawing on their Swiss Dialogue process, the authors argue that a four-dimensional pyramid does have heuristic value for managers. The advantage of this alternative pyramid logic is that it may be contingently adapted to different cultural contexts, because it allows adaptive internal reordering.