The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong

Counterfeiting of fashion brands is a multi-billion dollar industry with an increasing number of goods being counterfeited. This research takes a demand-side approach to measuring counterfeiting activity among tourists in Hong Kong. Non-deceptive counterfeit purchases by tourists in Hong Kong amount...

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Bibliographic Details
Published inTourism economics : the business and finance of tourism and recreation Vol. 26; no. 1; pp. 155 - 178
Main Authors Pratt, Stephen, Zeng, Christine YH
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.02.2020
Sage Publications Ltd
Subjects
Brands
Counterfeit
Counterfeiting
Prices
Sociodemographics
Tourism
Tourists
Hong Kong China
China
consumer complicity
consumer ethics
Hong Kong
counterfeit
shopping
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Summary:Counterfeiting of fashion brands is a multi-billion dollar industry with an increasing number of goods being counterfeited. This research takes a demand-side approach to measuring counterfeiting activity among tourists in Hong Kong. Non-deceptive counterfeit purchases by tourists in Hong Kong amount to US$761.32 million per year. Tourists’ decision of whether to purchase counterfeit goods depended on a mix of extrinsic and intrinsic factors including psychometric variables, trip-related characteristics, and sociodemographics. Lowering the prices of genuine goods and explaining the risks of purchasing counterfeit goods would be the most effective anti-counterfeit measures. However, lowering the price of genuine goods can diminish the brand image of these luxury items.
ISSN:1354-8166
2044-0375
DOI:10.1177/1354816619834482