Environmental scanning and organizational culture
This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational culture types developed by Deshpande et al. An enhanced model of t...
Saved in:
Published in | Marketing intelligence & planning Vol. 20; no. 1; pp. 28 - 34 |
---|---|
Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
Bradford
MCB UP Ltd
01.02.2002
Emerald Group Publishing Limited |
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational culture types developed by Deshpande et al. An enhanced model of the one proposed by Deshpande et al. is presented. By providing a more complete model, it is possible to more accurately represent an organization's interaction with its environment with respect to its generic strategy and scanning approach. Propositions are presented pertaining to the type of scanning approach utilized by organizations in each quadrant. The paper concludes with planning implications for each quadrant. |
---|---|
Bibliography: | original-pdf:0200200104.pdf ark:/67375/4W2-MQS6X5HP-R href:02634500210414747.pdf istex:183C3E3FE6FE14F9A4565D654562619BDD3D9B14 filenameID:0200200104 ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 0263-4503 1758-8049 |
DOI: | 10.1108/02634500210414747 |