Reverse logistics program design: A company study

A series of visits to a Fortune 500 wholesale distribution company of technology products revealed a changing perspective regarding building and implementing reverse logistics programs. Five major initiatives define the reverse logistics program design process at this company: (1) Gain senior manage...

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Bibliographic Details
Published inBusiness horizons Vol. 52; no. 2; pp. 139 - 148
Main Author Genchev, Stefan E.
Format Journal Article
LanguageEnglish
Published Greenwich Elsevier Inc 01.03.2009
Elsevier Science Ltd
Subjects
Case study
Formalization
Initiatives
Logistics
Reverse logistics
Reverse logistics human resources
Studies
Systems approach
Wholesalers
United States > US
Case study
Reverse logistics human resources
Formalization
Systems approach
Reverse logistics
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Summary:A series of visits to a Fortune 500 wholesale distribution company of technology products revealed a changing perspective regarding building and implementing reverse logistics programs. Five major initiatives define the reverse logistics program design process at this company: (1) Gain senior management support and turn reverse logistics into a company-wide initiative; (2) Involve your customers in the reverse logistics design process; (3) Give distinct recognition to the employees involved in handling returns within the firm; (4) Implement carefully developed written rules and procedures that reflect both internal and external concerns; and (5) Assign strict responsibility for the execution of the reverse logistics program. The study follows these five major considerations in more detail. The interviews and observations at this particular firm provide guidelines for managerial decisions relating to reverse logistics.
ISSN:0007-6813
1873-6068
DOI:10.1016/j.bushor.2008.09.005