Negative campaigning and its consequences: a review and a look ahead

Research on negative campaigning has grown rapidly in the past decades. This article reviews the literature dealing with this campaign strategy. It discusses its definition and measurement and stresses the mismatch between the academic literature and general perceptions. It then reviews why parties...

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Bibliographic Details
Published inFrench politics Vol. 17; no. 3; pp. 355 - 372
Main Author Haselmayer, Martin
Format Journal Article
LanguageEnglish
Published London Palgrave Macmillan UK 01.09.2019
Palgrave Macmillan
Subjects
Campaigns
Candidates
Comparative Politics
Competition
Data collection
Elections
European Politics
Literature reviews
Measurement
Negative campaigning
Political Science
Political Science and International Relations
Political Science and International Studies
Review Article
Party competition
Demobilization
Negative campaigning
Election campaigns
Multi-party systems
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Summary:Research on negative campaigning has grown rapidly in the past decades. This article reviews the literature dealing with this campaign strategy. It discusses its definition and measurement and stresses the mismatch between the academic literature and general perceptions. It then reviews why parties and candidates choose to ‘go negative’ with a particular focus on the rationales for negative campaigning under multi-party competition. The manuscript further discusses the literature on electoral effects and broader societal consequences of negative campaigning and emphasizes issues related to data collection and research designs. The conclusion summarizes the state of the art and outlines avenues for future research.
ISSN:1476-3419
1476-3427
DOI:10.1057/s41253-019-00084-8