Domain-specific Market Segmentation

Proposes domain-specific market segmentation as a promising approach as compared with segmentation based on general or on brand-specific variables. Treats product differentiation and positioning as the counterpart of market segmentation. The link between market segmentation, on the one hand, and pro...

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Bibliographic Details
Published inEuropean journal of marketing Vol. 28; no. 10; pp. 49 - 66
Main Authors Fred van Raaij, W, Verhallen, Theo M.M
Format Journal Article
LanguageEnglish
Published Bradford, West Yorkshire MCB UP Ltd 01.10.1994
MCB Publications
Emerald Group Publishing Limited
Subjects
Attitudes
Behavior
Brand loyalty
Characteristics
Communication
Consumer behavior
Consumers
Customers
Direct marketing
Lifestyles
Market segmentation
Market segments
Marketing
Marketing management
Personality psychology
Product development
Product differentiation
Social classes
Social psychology
Statistical analysis
Values
Variables
Europe
Market segmentation
Demographics
Psychographics
Consumers
Product differentiation
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Summary:Proposes domain-specific market segmentation as a promising approach as compared with segmentation based on general or on brand-specific variables. Treats product differentiation and positioning as the counterpart of market segmentation. The link between market segmentation, on the one hand, and product differentiation, on the other hand, is the product benefit. The product benefit is the interaction of the product and the consumer.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0309-0566
1758-7123
DOI:10.1108/03090569410075786