Sharing Economy Service Experience and Its Effects on Behavioral Intention

The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared en...

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Bibliographic Details
Published inSustainability Vol. 11; no. 18; p. 5050
Main Authors Tsou, Hung-Tai, Chen, Ja-Shen, Yunhsin Chou, Cindy, Chen, Tzu-Wen
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 16.09.2019
Subjects
Behavior
Business models
Consumers
Consumption
Customer services
Economics
Electricity distribution
Energy
Innovations
Motivation
Multivariate statistical analysis
Perceptions
Purchasing
Rentals
Sharing economy
Short term
Studies
Sustainability
Sustainable development
United States > US
San Francisco California
California
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Summary:The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared enterprises’ service innovations with service experience. This study examines the consumers’ energy sharing experience and its impact on their experiential values, which in turn, affects their continued sharing energy intention. In addition, this study further examines the moderating effects of social influence and sustainability on experiential value and behavioral intentions. Data were collected from 460 Taiwanese consumers. The consumers were asked to complete a survey about their experience with Gogoro energy sharing services. Structural equation modelling (SEM) was adopted to analyze the data via IBM SPSS AMOS 25.0 (Armonk, New York, U.S.). As a result, a new four-element sharing economy service experience model was suggested; the service experience had a significant and positive effect on the behavioral intention. Additionally, the experiential values had significant and positive effects on the behavioral intention. Moreover, social influence and sustainability had significant and positive moderating effects on the relationships between experiential values and behavioral intention.
ISSN:2071-1050
2071-1050
DOI:10.3390/su11185050