Urban Tourism Destination Image Perception Based on LDA Integrating Social Network and Emotion Analysis: The Example of Wuhan

Tourism destination image perception aims to depict the urban tourism image from the perspective of the perception of tourists, which, therefore, sheds new light on the advancement and innovation of urban tourism. The model proposed in this study can effectively describe the image perception of a to...

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Bibliographic Details
Published inSustainability Vol. 14; no. 1; p. 12
Main Authors Chen, Xu, Li, Jun, Han, Wenxin, Liu, Shudong
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.01.2022
Subjects
Emotions
Information sources
Natural language processing
Perception
Probability distribution
Questionnaires
Research methodology
Social network analysis
Social networks
Social organization
Sustainability
Sustainable development
Tourism
Tourists
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Summary:Tourism destination image perception aims to depict the urban tourism image from the perspective of the perception of tourists, which, therefore, sheds new light on the advancement and innovation of urban tourism. The model proposed in this study can effectively describe the image perception of a tourism destination, with its research conclusions providing a vital referential basis for the sustainable development of urban tourism. Combined with LDA, we construct the research framework of tourism destination image perception and then take the online comments of popular scenic spots in Wuhan on Ctrip Travel as an example. The results show that four aspects are included in tourists’ perception of the city image of Wuhan: experience, history culture, leisure service, and tourist destination. Among them, the social network of the experience dimension is most closely related. In addition, emotion analysis illustrates that tourists’ emotional tendencies tend to be positive under the four perceptual dimensions.
ISSN:2071-1050
2071-1050
DOI:10.3390/su14010012