Journalists' and Public Relations Practitioners' News Values: Perceptions and Cross-Perceptions

Journalists and public relations practitioners in South Florida and metropolitan New York were surveyed regarding their perceptions and cross-perceptions of their own and each other's news values and influence of public relations on the news. The two groups report similar news values, although...

Full description

Saved in:
Bibliographic Details
Published inJournalism & mass communication quarterly Vol. 75; no. 2; pp. 366 - 377
Main Authors Sallot, Lynne M., Steinfatt, Thomas M., Salwen, Michael B.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.06.1998
Association for Education in Journalism, etc
SAGE PUBLICATIONS, INC
Subjects
Agenda Setting
Interprofessional Relationship
Journalism
Journalism Research
Journalists
News media
News Values
Perceptions
Public Relations
Online AccessGet full text

Cover

More Information
Summary:Journalists and public relations practitioners in South Florida and metropolitan New York were surveyed regarding their perceptions and cross-perceptions of their own and each other's news values and influence of public relations on the news. The two groups report similar news values, although journalists report a greater lack of awareness of the similarity. The study also found that practitioners, expecting contributions of social good by public relations, perceive greater public relations' influence on news content than do journalists.
ISSN:1077-6990
2161-430X
DOI:10.1177/107769909807500211