Consumer Affairs Audits: Evaluation and Analysis

One of the major positive responses of corporations to the consumerism movement is the increasing attention to the consumer affairs functions of the organization. This article presents the concept of a consumer affairs audit as a formal, comprehensive and objective method by which to ascertain and e...

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Bibliographic Details
Published inCalifornia management review Vol. 19; no. 3; pp. 12 - 20
Main Authors Rosenberg, Larry J., Czepiel, John A., Cohen, Lewis C.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA University of California Graduate School of Business Administration, Graduate School of Management, and Graduate School of Administration 01.04.1977
SAGE Publications
University of California, Graduate Schools of Business Administration
Subjects
Auditing standards
Audits
Business audits
Business structures
Complaining
Consumer affairs departments
Consumer goods industries
Consumer protection
Consumer relations
Consumers
Customer relations
Documentation
Environmental auditing
Management audits
Management information systems
Marketing
Social audit
Social responsibility
Sumer
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Summary:One of the major positive responses of corporations to the consumerism movement is the increasing attention to the consumer affairs functions of the organization. This article presents the concept of a consumer affairs audit as a formal, comprehensive and objective method by which to ascertain and evaluate the performance of consumer affairs. It focuses on the consumer affairs system as a relevant area to be measured and improved, and offers a specific methodology to plan, conduct, and report the audit to top management.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:0008-1256
2162-8564
DOI:10.2307/41164707