National Tourist Offices in North America: an analysis

This article reports on a study of National Tourist Offices (NTOs) located in the USA and Canada. It begins with a general discussion of the types of NTOs and their roles and activities, reviewing the research on these organizations to date. A review is made of recent trends in NTO marketing. The st...

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Bibliographic Details
Published inTourism management (1982) Vol. 16; no. 8; pp. 605 - 617
Main Authors Morrison, Alastair M, Braunlich, Carl G, Kamaruddin, Nordina, Cai, Liping A
Format Journal Article
LanguageEnglish
Published Guildford, U.K Elsevier Ltd 01.12.1995
Butterworths
Subjects
national tourist administration
national tourist office
pull strategy
push strategy
national tourist office
push strategy
national tourist administration
pull strategy
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Summary:This article reports on a study of National Tourist Offices (NTOs) located in the USA and Canada. It begins with a general discussion of the types of NTOs and their roles and activities, reviewing the research on these organizations to date. A review is made of recent trends in NTO marketing. The study's results provide a profile of North American NTOs and their senior executives. The marketing priorities of North American NTOs are also discussed. The article concludes with recommendations for future research on foreign-based NTO locations.
ISSN:0261-5177
1879-3193
DOI:10.1016/0261-5177(95)00083-6