Constraints to domestic ocean cruise participation among higher income Chinese adults

The study identifies barriers to participation in cruises from domestic homeports among higher income Chinese adults. Results from 775 respondents extend leisure constraints theory by revealing that “structural” constraints (lack of knowledge, time, and money) most influence intentions not to cruise...

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Bibliographic Details
Published inThe international journal of tourism research Vol. 21; no. 4; pp. 519 - 530
Main Authors Tang, Chuanzhong, Weaver, David, Shi, Fangfang, Huang, Ming‐Feng, Liu, Yang
Format Journal Article
LanguageEnglish
Published Bognor Regis Wiley Periodicals Inc 01.07.2019
Subjects
China
leisure constraints
ocean cruising
segmentation
Studies
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Summary:The study identifies barriers to participation in cruises from domestic homeports among higher income Chinese adults. Results from 775 respondents extend leisure constraints theory by revealing that “structural” constraints (lack of knowledge, time, and money) most influence intentions not to cruise even for these wealthier consumers, whereas “not‐an‐option” constraints (disinterest due to previous cruising experience, intentions to cruise from a foreign homeport) are least influential. “Personal” factors (lack of companions and fears about safety, boredom, and seasickness) are moderately important. Six identified clusters include a large normative “moderate‐constraint” cluster, small “low‐potential” and “high‐potential” segments, and several specialized segments.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
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content type line 14
ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.2279