Learning from Your Friends’ Check-Ins: An Empirical Study of Location-Based Social Networks

Recently, mobile applications have offered users the option to share their location information with friends. Using data from a major location-based social networking application in China, we estimate an empirical model of restaurant discovery and observational learning. The unique feature of repeat...

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Bibliographic Details
Published inInformation systems research Vol. 29; no. 4; pp. 1044 - 1061
Main Authors Qiu, Liangfei, Shi, Zhan (Michael), Whinston, Andrew B.
Format Journal Article
LanguageEnglish
Published Linthicum INFORMS 01.12.2018
Institute for Operations Research and the Management Sciences
Subjects
Applications programs
Geographical locations
homophily
Learning
Location based services
location-based service
Mobile computing
observational learning
Social networks
social ties
Software
Teacher evaluations
Wireless networks
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Summary:Recently, mobile applications have offered users the option to share their location information with friends. Using data from a major location-based social networking application in China, we estimate an empirical model of restaurant discovery and observational learning. The unique feature of repeat customer visits in the data allows us to examine observational learning in trials and repeats and to separate it from non-informational confounding mechanisms, such as homophily, using a novel test based on the empirical model. The empirical evidence supports a strong observational learning effect. We also find that the moderating role of the geographical locations of users and their friends on the magnitude of observational learning is critical. These findings suggest a nuanced view for local merchants to boost observational learning with the advancement of location-based technology. The online appendix is available at https://doi.org/10.1287/isre.2017.0769 .
ISSN:1047-7047
1526-5536
DOI:10.1287/isre.2017.0769