Why Web Analytics Click Factors affecting the ways journalists use audience metrics

This study, based on a survey of 206 online editors, tests a theoretical framework guided by field theory that seeks to explain the patterns of how journalists use Web analytics in their news work. Using structural equation modeling, this study finds that journalists' perception of competition...

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Bibliographic Details
Published inJournalism studies (London, England) Vol. 16; no. 6; pp. 782 - 799
Main Author Tandoc, Edson C.
Format Journal Article
LanguageEnglish
Published Routledge 02.11.2015
Subjects
audience
Capital
field theory
gatekeeping
journalism
Journalists
online news
Perceptions
Theory
Web analytics
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Summary:This study, based on a survey of 206 online editors, tests a theoretical framework guided by field theory that seeks to explain the patterns of how journalists use Web analytics in their news work. Using structural equation modeling, this study finds that journalists' perception of competition in the field and their conceptions of the audience as a particular form of capital lead them to using Web analytics in particular ways.
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ISSN:1461-670X
1469-9699
DOI:10.1080/1461670X.2014.946309