Consumer Intention to Switch from Cash to Mobile Payment in Restaurants During and After Pandemic

During the Covid-19, more and more consumers complete transactions on mobile devices and enjoy their orders at home. However, it is unknown whether mobile payment will become normal when they return to restaurants. Results show that the perceived inconvenience of cash, the perceived convenience of m...

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Bibliographic Details
Published inJournal of quality assurance in hospitality & tourism Vol. ahead-of-print; no. ahead-of-print; pp. 1 - 34
Main Authors Wang, Ruoyuan, Peters, Mike
Format Journal Article
LanguageEnglish
Published Routledge 15.04.2023
Subjects
COVID-19
Mobile payment
perceived health risk
push-pull-mooring
restaurant
switching intention
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Summary:During the Covid-19, more and more consumers complete transactions on mobile devices and enjoy their orders at home. However, it is unknown whether mobile payment will become normal when they return to restaurants. Results show that the perceived inconvenience of cash, the perceived convenience of mobile payment and deal proneness facilitate the intention of consumers to switch to mobile payments. The perceived security and privacy, perceived health risk, consumer innovativeness, and social influence have a direct bearing on consumer intent to switch to mobile payment and moderate switching intention. This study also provides theoretical and managerial implications.
ISSN:1528-008X
1528-0098
DOI:10.1080/1528008X.2023.2201696