Recruiting International Students to Your Campus

The purpose of this paper was to determine what institutional, program, and recruitment characteristics influenced international students to attend institutions in the United States. Two hundred sixteen international students at a Southern public research university responded to the survey (53% resp...

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Bibliographic Details
Published inJournal of international students Vol. 2; no. 2; pp. 157 - 167
Main Authors McFadden, Cheryl, Maahs-Fladung, Cathy, Mallett, William
Format Journal Article
LanguageEnglish
Published Jonesboro Journal of International Students 22.09.2012
Journal of International Students (JIS)
Subjects
Academic Degrees
Admission (School)
Analysis
Barriers
Case Studies
College admissions
College Choice
College students
Decision Making
Demography
Enrollment
Federal Government
Financial Support
Foreign Students
Gender Differences
Higher education
Institutional Characteristics
International Education
International Educational Exchange
Literature Reviews
Recessions
Recruiting
Recruitment
Regional Characteristics
Research Universities
Statistical Analysis
Student Recruitment
Student Surveys
Studies
Surveys
Teacher Student Ratio
Time to Degree
Tuition
United States (South)
United States > US
China
India
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Summary:The purpose of this paper was to determine what institutional, program, and recruitment characteristics influenced international students to attend institutions in the United States. Two hundred sixteen international students at a Southern public research university responded to the survey (53% response rate) from 56 countries representing 8 regions. An empirical analysis using t-tests and analysis of variance was conducted to determine what characteristics international students found to be most important when selecting an institution. Regardless of degree level, all students ranked faculty/student ratio as an important program characteristic. Second, students ranked both the admission process and time to degree as important characteristics. Third, doctoral, master’s, and bachelor’s students respectively ranked funding as an important characteristic in their decision making process. There are three basic implications for recruitment officers. First, as size matters, international students need to feel connected to faculty and staff. 
ISSN:2162-3104
2166-3750
DOI:10.32674/jis.v2i2.528