Netflix original series, global audiences and discourses of streaming success

This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service’s original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform’s efforts to red...

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Bibliographic Details
Published inCritical studies in television Vol. 18; no. 1; pp. 81 - 100
Main Authors Wayne, Michael L, Uribe Sandoval, Ana C
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.03.2023
Sage Publications Ltd
Subjects
Television
Netflix
global television
streaming
media industry studies
Television industry
La Casa de Papel
Fauda
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Summary:This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service’s original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform’s efforts to redefine successful television while maintaining a high level of data secrecy necessitate the discursive construction of a global and undifferentiated audience. Yet, rather than representing a break with the past, the discourses of streaming success reveal Netflix to be a television institution attempting to address traditional industry challenges.
ISSN:1749-6020
1749-6039
DOI:10.1177/17496020211037259