The dynamics of fresh fruit and vegetable pricing in the supermarket channel

This paper explains the major factors that contribute to the complicated price formation process, as several levels, of fresh fruit and vegetables in the US. Several factors are explored: marketing channels, market structure changes, pricing techniques and promotional impacts, retail responses to su...

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Bibliographic Details
Published inPreventive medicine Vol. 39; pp. 81 - 87
Main Author McLaughlin, Edward W
Format Journal Article
LanguageEnglish
Published United States Elsevier Inc 01.09.2004
Subjects
Advertising
Commerce - economics
Feeding Behavior
Fees and Charges
Food Industry - economics
Food system
Fruit - economics
Health Promotion - organization & administration
Humans
Marketing channels
Nutrition
Pricing
Produce
United States
Vegetables - economics
Marketing channels
Nutrition
Advertising
Produce
Pricing
Food system
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Summary:This paper explains the major factors that contribute to the complicated price formation process, as several levels, of fresh fruit and vegetables in the US. Several factors are explored: marketing channels, market structure changes, pricing techniques and promotional impacts, retail responses to supply changes, and price versus value. The paper illustrates with recent examples and research findings that the fresh produce system is dynamic and that simplistic solutions to complex problems are not likely. The paper finishes by suggesting some areas for needed additional research.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-3
content type line 23
ObjectType-Review-1
ISSN:0091-7435
1096-0260
DOI:10.1016/j.ypmed.2003.12.026