Analyzing Google Search Trends for Migraine Surgery and Nurtec in Response to Public Announcements

• Published in: Plastic and reconstructive surgery. Global open Vol. 12; no. 7; p. e5996
• Main Authors: Bishay, Anthony E, Fijany, Arman J, Holan, Cole, Mubang, Ronnie N, Montorfano, Lisandro, Olsson, Sofia E, Troia, Thomas, Bakian, Arash, Kassis, Salam Al, Tran, Bill V
• Format: Journal Article
• Language: English
• Published: United States Lippincott Williams & Wilkins 01.07.2024; Wolters Kluwer
• Subjects: Business; Original
• ISSN: 2169-7574; 2169-7574
• DOI: 10.1097/GOX.0000000000005996

Nurtec, a versatile migraine medication, has gained popularity. However, the awareness of migraine surgery remains uncertain. Following a descriptive approach, this cross-sectional study used Google Trends data as of December 1, 2023, to analyze internet search patterns. Approval from Vanderbilt University's institutional review board and adherence to Strengthening the Reporting of Observational Studies in Epidemiology guidelines were confirmed. Monthly relative search volume (RSV) data for "migraine surgery," "Nurtec," and "Rimegepant" were collected from January 1, 2004, to November 11, 2023, within the United States. Statistical analysis involved determining mean monthly RSV values and percentage changes for critical periods. For "Nurtec," a significant surge in RSV occurred from March 2020 to April 2020 (344%). Additional peaks were observed from June 2020 to July 2020 (66%), October 2020 to December 2020 (169%), May 2021 to June 2021 (33%), and May 2023 to June 2023 (14%). "Migraine surgery" exhibited a notable 400% increase in RSV, from March 2005 to May 2005. However, post-2006, RSV for "migraine surgery" consistently remained low without noticeable peaks. The analysis of RSV trends for "Nurtec" and "migraine surgery" from 2004 to 2023 reveals the impact of pivotal events and marketing strategies on public interest. The distinct peaks in "Nurtec" RSV align with Food & Drug Administration approvals and marketing campaigns, highlighting the medication's accessibility. Conversely, the consistently low RSV for "migraine surgery" indicates limited awareness, emphasizing the need for enhanced promotion and education regarding surgical interventions.