Understanding contingent choice: a computer simulation approach

• Published in: IEEE transactions on systems, man, and cybernetics Vol. 20; no. 2; pp. 296 - 309
• Main Authors: Payne, J.W., Johnson, E.J., Bettman, J.R., Coupey, E.
• Format: Journal Article
• Language: English
• Published: New York, NY IEEE 01.03.1990; Institute of Electrical and Electronics Engineers
• Subjects: Applied sciences; Computer simulation; Conferences; Decision making; Decision theory. Utility theory; Exact sciences and technology; Information processing; Modeling; Monte Carlo methods; Operational research and scientific management; Operational research. Management science; Production systems; Production system; Monte Carlo method; Choice; Computer simulation; Decision making; Decision theory; Heuristic method; Strategy

It is pointed on that, when making choices, people use a variety of information processing strategies, contingent upon a number of task and context variables. An approach to investigating contingent decision behavior using an effort/accuracy framework, production system modeling of decision strategi...