A pilot study of Australian pet owners who engage in social media and their use, experience and views of online pet health information

• Published in: Australian veterinary journal Vol. 97; no. 11; pp. 433 - 439
• Main Authors: Kogan, LR, Hazel, SJ, Oxley, JA
• Format: Journal Article
• Language: English
• Published: Melbourne Wiley Publishing Asia Pty Ltd 01.11.2019; Wiley Subscription Services, Inc
• Subjects: Adolescent; Adult; Aged; Animals; Australia; Female; health; Health Knowledge, Attitudes, Practice; Humans; information; Information Seeking Behavior; Internet; Internet - statistics & numerical data; Male; Middle Aged; online; owners; Ownership; Pet care industry; Pets; Pilot Projects; Social Media; Social networks; Surveys and Questionnaires; Veterinarians; Veterinarians - statistics & numerical data; Veterinary medicine; Veterinary surgeons; Young Adult; Australia; pets; veterinarians; health; online; information; owners
• ISSN: 0005-0423; 1751-0813
• DOI: 10.1111/avj.12870

Objective The aim of this study was to gain a better understanding of Australian pet owners' use of the internet for pet health; how trustworthy they rate various pet health information sources and the use of online information in subsequent veterinary consultations. Method An anonymous questionnaire was developed, consisting of 30 questions, and distributed between March 2018 and May 2018 using convenience sampling through social media venues including Facebook and Twitter. All respondents were over the age of 18, lived in Australia and owned a pet animal. Results A total of 228 responses were received. The most common sources of pet health information were veterinarians (88.2%) and internet websites (81.1%). Most respondents reported using the internet ‘many times per day’ at either home or work. The majority of respondents used the internet to seek pet health information either ‘not weekly but at least once a month’ or ‘less than once a month’. Nearly half of the respondents stated that they only ‘sometimes’ discuss their online findings with their veterinarian. Approximately one half of respondents agreed with the statement that online pet health information had affected their decision about whether to take their pet to the veterinarian. Conclusion This study assesses how pet owners use the internet for pet health information and the role veterinarians can play in helping to facilitate these searches with tools such as information prescriptions. Further large‐scale research is needed to help further understand this increasingly important aspect of pet health.