Design and Implementation of Web Usage Mining Intelligent System in the Field of e-commerce

The rising popularity of electronic commerce makes data mining an indispensable technology for several applications, especially online business competitiveness. The World Wide Web provides abundant raw data in the form of web access logs. Now a days many business applications utilizing data mining t...

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Bibliographic Details
Published inProcedia engineering Vol. 30; pp. 20 - 27
Main Authors Devi, B. Naveena, Devi, Y. Rama, Rani, B. Padmaja, Rao, R. Rajeshwar
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 2012
Subjects
Data Mining
Information Retrieval
Open Web Services
Web Computing
Web Usage Mining
Web Computing
Data Mining
Information Retrieval
Web Usage Mining
Open Web Services
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Summary:The rising popularity of electronic commerce makes data mining an indispensable technology for several applications, especially online business competitiveness. The World Wide Web provides abundant raw data in the form of web access logs. Now a days many business applications utilizing data mining techniques to extract useful business information on the web evolved from web searching to web mining. This paper introduces a web usage mining intelligent system to provide taxonomy on user information based on transactional data by applying data mining algorithm, and also offers a public service which enables direct access of website functionalities to the third party.
ISSN:1877-7058
1877-7058
DOI:10.1016/j.proeng.2012.01.829