Product diversification and isomorphism: The case of ski resorts and “me-too” innovation

Many ski-lift operators are trying to diversify their business by opening summer parks and in so doing, to reposition their resorts as year-round destinations. Almost half of ski-lift operators in Tyrol introduced such parks in the period from 2000 to 2018. The purpose of this study is to assess com...

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Bibliographic Details
Published inAnnals of tourism research Vol. 90; p. 103267
Main Authors Zach, Florian J., Schnitzer, Martin, Falk, Martin
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.09.2021
Subjects
Institutional isomorphism
Me-too innovation
Product diversification
Ski-lift operators
Survival analysis
Institutional isomorphism
Me-too innovation
Survival analysis
Ski-lift operators
Product diversification
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Summary:Many ski-lift operators are trying to diversify their business by opening summer parks and in so doing, to reposition their resorts as year-round destinations. Almost half of ski-lift operators in Tyrol introduced such parks in the period from 2000 to 2018. The purpose of this study is to assess competitive determinants of following suit by copying these summer park introduced by competitors. Estimates using a Cox survival model show that the likelihood to adopt these summer parks is mainly determined by cooperation with competitors (coopetition) through year-round resident pass alliances and by the size of the operator. However, the park theme is, in turn, determined by location and terrain characteristics.
ISSN:0160-7383
1873-7722
DOI:10.1016/j.annals.2021.103267