Peculiar properties of the pricing process in customized furniture manufacturing enterprises

Personalization of the products became a growing trend and further expansion of customized production is predicted. So far, analysis of pricing process and pricing orientation of customized manufacturers operating in individual sectors has been rarely done. The analysis of the pricing process from t...

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Bibliographic Details
Published inJournal of revenue and pricing management Vol. 19; no. 6; pp. 411 - 420
Main Authors Mikulskienė, Birutė, Moskvina, Julija
Format Journal Article
LanguageEnglish
Published London Palgrave Macmillan UK 01.12.2020
Palgrave Macmillan
Subjects
Business and Management
Customization
Furniture industry
Manufacturing
Pricing policies
Research Article
Pricing process
Pricing orientation
Furniture
Customized manufacturing
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Summary:Personalization of the products became a growing trend and further expansion of customized production is predicted. So far, analysis of pricing process and pricing orientation of customized manufacturers operating in individual sectors has been rarely done. The analysis of the pricing process from the point of view of the make-to-order manufacturer operating in the furniture production segment is performed during the research. The present article contributes to knowledge about pricing by specifying the pricing trends emerging in customized manufacturing in the context of the present scientific resources and extends understanding of price integrity in the production chain.
ISSN:1476-6930
1477-657X
DOI:10.1057/s41272-020-00242-6