Why context matters: the role of campaign context in the relationship between digital media use and political participation

Many questions remain about the effects of digital media use on citizens' political engagement. This article argues that this is because such effects depend on the context in which digital media are used. Its findings are based on two cross-sectional sets from the 2010 and 2013 Australian Elect...

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Bibliographic Details
Published inAustralian journal of political science Vol. 52; no. 4; pp. 580 - 598
Main Author Jiang, Liang
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.10.2017
Taylor & Francis Ltd
Subjects
Behavior
campaign context
Campaigns
Consumption
Digital broadcasting
Digital media
Efficacy
ELECTIONS
Internet
Leverage
Mass media effects
MEDIA
News
online
Political behavior
Political participation
POLITICAL SCIENCE
POLITICS AND GOVERNMENT
SOCIAL MEDIA
AUSTRALIA
Australia
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Summary:Many questions remain about the effects of digital media use on citizens' political engagement. This article argues that this is because such effects depend on the context in which digital media are used. Its findings are based on two cross-sectional sets from the 2010 and 2013 Australian Election Study and show that (1) political resources played different moderating roles in the association between digital media and offline participation, and (2) such a moderating role depended on different campaign contexts in the two elections, with context affecting political efficacy. The findings confirm that campaign context can function as leverage in motivating online news consumption and political participation, thereby emphasising the importance of political contexts in media use and political behaviour.
Bibliography:Australian Journal of Political Science, Vol. 52, No. 4, December 2017: 580-598
2017-11-14T15:21:42+11:00
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ISSN:1036-1146
1363-030X
DOI:10.1080/10361146.2017.1373064