Selling Free Enterprise: The Business Assault on Labor and Liberalism, 1945-1960

The author gives us numerous examples of both union and employer efforts to use radio, television, and print to promote their positions. For the most part, however, she addresses only the more narrowly conceived propaganda of each side. Unlike [Lizabeth Cohen], who portrayed the impact of commercial...

Full description

Saved in:
Bibliographic Details
Published inLabour Vol. 39; no. 39; pp. 326 - 327
Main Author Scheinberg, Stephen
Format Book Review Journal Article
LanguageEnglish
Published Committee on Canadian Labour History 22.03.1997
Canadian Committee on Labour History
Subjects
Business history
Community relations
Corporations
Education
Free enterprise
History
Industrial democracy
Labor unions
Labour history
Labour relations
Liberalism
Political activities
Political culture
Propaganda
Reviews/Comptes Rendus
Social justice
U.S.A
United States > US
Online AccessGet full text

Cover

More Information
Summary:The author gives us numerous examples of both union and employer efforts to use radio, television, and print to promote their positions. For the most part, however, she addresses only the more narrowly conceived propaganda of each side. Unlike [Lizabeth Cohen], who portrayed the impact of commercial films, radio, and records, as well as broader aspects of the consumer culture, [Elizabeth A. Fones-Wolf] limits her study to the propaganda produced by the business associations and unions themselves. In rare departures she mentions On the Waterfront, the portrayal of labour in the Orphan Annie comic strip, and in the last paragraph of the book Ronald Reagan's work for General Electric. Yet, in the business offensive against the unions surely the business of mass communications had a more important role in the formation of consciousness than the tons of propaganda pamphlets produced by the National Association of Manufacturers. The "selling of free enterprise" by business was the very day work of Hollywood, the television industry, radio and the press. Perhaps that is a subject for a different study but its omission is disappointing.
Bibliography:content type line 1
SourceType-Scholarly Journals-1
ObjectType-Review-1
ISSN:0700-3862
1911-4842
DOI:10.2307/25144141