Human body as fashion space: fashion accessories, design and woven fabrics

• Published in: Journal of fashion marketing and management Vol. 19; no. 3; pp. 249 - 257
• Main Authors: Ribeiro, Liliana Simões, Miguel, Rui Alberto Lopes, Pereira, Maria Madalena Rocha, Lucas, José Mendes, Trindade, Isabel Maria Gonçalves
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 13.07.2015
• Subjects: 18th century; 20th century; Collaboration; Consumers; Handbags & purses; Human body; Marketing; Marketing strategy/methods; Middle age; Polyesters; Society; Textiles; Trends; Women; Wool; Wool fabrics; Design; Textile fibres; Human body; Fashion space; Fashion; Textiles
• ISSN: 1361-2026; 1758-7433
• DOI: 10.1108/JFMM-07-2013-0088

Purpose – Considering that the human body is undeniable a fashion space, the purpose of this paper is to highlight the importance of design and material choice in the relationship between clothing and accessories, namely, bags, for the fashion consumer. Design/methodology/approach – Initially the paper provides a historical framing of the use of materials in bags and its relation with clothing. Then, are described the characteristics of materials and how the human body relates to them, specifically how the sense of touch plays a decisive role in materials choice. Thus a natural fiber-based fabric as wool fabric is presented as a choice for some brands in the development of fashion accessories. Findings – It was found that there are an immense variety of materials that can be used in bags creation, and the use of them has changed over the years, influenced by social and economic conditions, fashion trends, and by technology evolutions in the production of fibers and composites. Taking in consideration that there is a long history of use of woven fabrics with natural fibers and a growing demand for sustainable and organic products, the use of wool natural fabrics in the production of bags were presented as a following road to the fashion industry. Originality/value – Since the relationship between materials used in apparel and fashion accessories is an area barely documented, this paper contributes to underline the possibility to exceed conventional design barriers and develop innovative and creative wool products pleasant for the human body as a fashion space.