Consumer Behavior Research A Synthesis of the Recent Literature

This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach...

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Bibliographic Details
Published inSAGE open Vol. 6; no. 2
Main Authors Peighambari, Kaveh, Sattari, Setayesh, Kordestani, Arash, Oghazi, Pejvak
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 2016
Subjects
Business administration
consumer behavior
consumer behavior research
content analysis
Environmental Management
Företagsekonomi
literature review
Miljöledning
trends
consumer behavior research
content analysis
literature review
consumer behavior
trends
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Summary:This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period.
ISSN:2158-2440
2158-2440
DOI:10.1177/2158244016645638