Human Evaluative Conditioning without Experiencing a Valued Event

• Published in: Learning and motivation Vol. 27; no. 3; pp. 278 - 293
• Main Authors: Hammerl, Marianne, Grabitz, Hans-Joachim
• Format: Journal Article
• Language: English
• Published: Philadelphia Elsevier Inc 01.08.1996; Elsevier Limited
• Subjects: Behavior; Experiments; Sensory perception; Social research

Two experiments were conducted to examine whether sensory preconditioning is demonstrable in the evaluative conditioning paradigm. Both experiments included between- and within-subjects control conditions. In Experiment 1, forward pairings of the preexposed stimuli were used, whereas in Experiment 2...