Human Evaluative Conditioning without Experiencing a Valued Event

Two experiments were conducted to examine whether sensory preconditioning is demonstrable in the evaluative conditioning paradigm. Both experiments included between- and within-subjects control conditions. In Experiment 1, forward pairings of the preexposed stimuli were used, whereas in Experiment 2...

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Bibliographic Details
Published inLearning and motivation Vol. 27; no. 3; pp. 278 - 293
Main Authors Hammerl, Marianne, Grabitz, Hans-Joachim
Format Journal Article
LanguageEnglish
Published Philadelphia Elsevier Inc 01.08.1996
Elsevier Limited
Subjects
Behavior
Experiments
Sensory perception
Social research
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Summary:Two experiments were conducted to examine whether sensory preconditioning is demonstrable in the evaluative conditioning paradigm. Both experiments included between- and within-subjects control conditions. In Experiment 1, forward pairings of the preexposed stimuli were used, whereas in Experiment 2, forward and backward pairings were employed. The results show that affective–evaluative learning is sensitive to a sensory preconditioning procedure, thus demonstrating that evaluative conditioning does not require the direct experience of a valued event. The subjects did not show any signs of verbal knowledge of the stimulus arrangements. The results are discussed in the context of recent models of classical and evaluative conditioning.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
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ISSN:0023-9690
1095-9122
DOI:10.1006/lmot.1996.0015