Exploring the relationship between scenario planning and perceptions of strategic conversation quality

This study examines the construct of strategic conversation in a scenario planning context. After defining key terms and a conceptual framework for the strategic conversation, this study presents data gathered from individual participants in a scenario planning project. Data concerning perceptions o...

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Bibliographic Details
Published inTechnological forecasting & social change Vol. 74; no. 3; pp. 379 - 390
Main Authors Chermack, Thomas J., van der Merwe, Louis, Lynham, Susan A.
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.03.2007
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Summary:This study examines the construct of strategic conversation in a scenario planning context. After defining key terms and a conceptual framework for the strategic conversation, this study presents data gathered from individual participants in a scenario planning project. Data concerning perceptions of strategic conversation skills were collected pre-and post-scenario planning project, and then compared with a standard t-test. Conclusions are drawn and limitations are presented and discussed in depth. Recommendations for improving this research in future studies are also identified.
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ISSN:0040-1625
1873-5509
DOI:10.1016/j.techfore.2006.03.004