Organizational Social Media Use and Community Social Capital: Disparities by Poverty and Racial Composition

Organizations play an essential role in solving community problems and social media facilitates their efforts. This paper illustrates an approach to using the social media data of organizations to observe community-level social capital unobtrusively by comparing communities that differ by racial com...

Full description

Saved in:
Bibliographic Details
Published inJournal of poverty Vol. 27; no. 5; pp. 374 - 390
Main Authors Livermore, Michelle, Chowdhury, Monazil, Baumgartner, Gerald, Jeanlouis, Jahraya
Format Journal Article
LanguageEnglish
Published Binghamton Routledge 29.07.2023
Taylor & Francis Ltd
Subjects
Censuses
Community
Mass media effects
Nonprofit organizations
Poverty
Social capital
Social media
Online AccessGet full text

Cover

More Information
Summary:Organizations play an essential role in solving community problems and social media facilitates their efforts. This paper illustrates an approach to using the social media data of organizations to observe community-level social capital unobtrusively by comparing communities that differ by racial composition and poverty. Data from the IRS, US Census Bureau, and social media platforms revealed that most nonprofit organizations in a mid-sized city in the South have a social media presence, with Facebook substantially more prevalent than Instagram or Twitter. Disparities based on community poverty and race emerged. Exceptions and implications for practice and future research are discussed.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:1087-5549
1540-7608
DOI:10.1080/10875549.2022.2080030