A critical discourse analysis of gendered cardiovascular disease meanings of the #MoreMoments campaign on Twitter

The purpose of this study was to explore how the Heart and Stroke Foundation of Canada and Canadian Twitter users linked women’s experiences and health identities with the #MoreMoments cardiovascular disease awareness campaign. Critical discourse analysis of Twitter data between September 2017 and N...

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Bibliographic Details
Published inJournal of health psychology Vol. 26; no. 10; pp. 1471 - 1481
Main Authors Gonsalves, Christine A, McGannon, Kerry R, Pegoraro, Ann
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.09.2021
SAGE PUBLICATIONS, INC
Subjects
Campaigns
Cardiovascular disease
Cardiovascular diseases
Discourse analysis
Discourses
Health promotion
Tragedy
Translation
Women
Womens health
gender
health campaign
social media
heart disease
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Summary:The purpose of this study was to explore how the Heart and Stroke Foundation of Canada and Canadian Twitter users linked women’s experiences and health identities with the #MoreMoments cardiovascular disease awareness campaign. Critical discourse analysis of Twitter data between September 2017 and November 2017 identified two primary discourses (tragedy and loss, and life and health) and two identity/subject positions (visionary leaders and successful survivors). Responsibility for women’s health was attributed to the Heart and Stroke Foundation of Canada, also limiting neo-liberal healthism and risk identification. Novel findings included resistance through use of ‘small stories’ within discourses regarding the targeted demographic for health promotion and knowledge translation.
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ISSN:1359-1053
1461-7277
1461-7277
DOI:10.1177/1359105319878240