Corporate social responsibility and employee's desire: a social influence perspective

• Published in: The Service industries journal Vol. 37; no. 13-14; pp. 819 - 832
• Main Authors: John, Albert, Qadeer, Faisal, Shahzadi, Gulnaz, Jia, Fu
• Format: Journal Article
• Language: English
• Published: Routledge 26.10.2017
• Subjects: Corporate social responsibility; DSIW; identification; pride; 企业社会责任; 员工在工作中期待有重大作为的意愿; 组织荣誉感; 组织身份认同感
• ISSN: 0264-2069; 1743-9507
• DOI: 10.1080/02642069.2017.1353081

Corporate social responsibility (CSR) is an increasingly important topic in management, especially in organizational behavior field across the globe; however, this concept is still in its infancy in Pakistan. In this study, we examined the effect of employees' perceptions about CSR on their Desire to have a Significant Impact through Work (DSIW). We suggested the serial mediation of organizational identification and organizational pride in this relationship. The time-lag data of middle managers were collected from a well-known Pakistani firm that is actively engaged in CSR. The data consist of 187 observations and were analyzed using structural equation modeling in AMOS software. The results show that CSR positively affects employees' identification that in turn make employees proud of their organizational membership and finally pride leads to employees' DSIW. The study contributes in CSR and organizational behavior literature and provides managerial implication to enhance the positive psychological state of employees.