The effects of antismoking campaigns on nonsmokers in South Korea: perceived threat, attribution, and help-giving

Notwithstanding their good intentions, health communication campaigns may have inadvertent effects on an unintended audience. To explore the potential unintended consequences of an antismoking campaign on nonsmokers in South Korea, a survey of nonsmokers (N = 599) was conducted. The analysis reveale...

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Published inPsychology, health & medicine Vol. 26; no. 3; pp. 366 - 374
Main Authors Choi, Jounghwa, Jeong, Jae Seon
Format Journal Article
LanguageEnglish
Published England Taylor & Francis 16.03.2021
Taylor & Francis Ltd
Subjects
Antismoking campaign
Attribution
Campaigns
Health education
Health information
help-giving
Nonsmokers
perceived threat
Public service announcements
Smoker-Nonsmoker interactions
Smoking
Social responsibility
South Korea
attribution
perceived threat
nonsmokers
Antismoking campaign
help-giving
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Summary:Notwithstanding their good intentions, health communication campaigns may have inadvertent effects on an unintended audience. To explore the potential unintended consequences of an antismoking campaign on nonsmokers in South Korea, a survey of nonsmokers (N = 599) was conducted. The analysis revealed positive effects of campaign exposure on nonsmokers' perceived threat of smoking, which in turn led them to focus on smokers' personal responsibility over social responsibility. Both perceived threat and attribution of responsibility were related to nonsmokers' attitudes toward giving help to smokers, but in opposite directions. Theoretical and practical implications of the results are discussed.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Undefined-1
ObjectType-Feature-3
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ISSN:1354-8506
1465-3966
DOI:10.1080/13548506.2020.1753083