A Look to the Future of JAMS: Three Years Out, Thirty Years Out

This editorial presents a brief review of the past 30 years (with respect to JAMS and the business environment), makes some forecasts about the next 3 years of JAMS, and makes some brief forecasts about the next 30 years of marketing practice and scholarship.

Saved in:
Bibliographic Details
Published inJournal of the Academy of Marketing Science Vol. 31; no. 3; pp. 225 - 228
Main Author Zinkhan, George M.
Format Journal Article
LanguageEnglish
Published New York Springer Nature B.V 01.06.2003
Subjects
Business community
Business education
Competitive advantage
Customer relationship management
Impact factors
Information technology
Marketing
Quality management
Science
Social sciences
Trade publications
Trends
Online AccessGet full text

Cover

More Information
Summary:This editorial presents a brief review of the past 30 years (with respect to JAMS and the business environment), makes some forecasts about the next 3 years of JAMS, and makes some brief forecasts about the next 30 years of marketing practice and scholarship.
ISSN:0092-0703
1552-7824
DOI:10.1177/0092070303031003001