Innovation's Family Tree

It is a commonplace that innovation requires risk taking and that risk taking leads to failure. New product failure rates of 50% are not uncommon. Increasingly, corporations seek to formally analyze new product failures in order to avoid repeating their errors. The relatives in the family trees incl...

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Bibliographic Details
Published inResearch technology management Vol. 52; no. 6; p. 9
Main Author Euchner, James A.
Format Journal Article
LanguageEnglish
Published Arlington Taylor & Francis 01.11.2009
Taylor & Francis Ltd
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Summary:It is a commonplace that innovation requires risk taking and that risk taking leads to failure. New product failure rates of 50% are not uncommon. Increasingly, corporations seek to formally analyze new product failures in order to avoid repeating their errors. The relatives in the family trees included the usual lot. There were the eccentric uncles, the concepts from years ago that were just ahead of their time. There were the technical prodigies, effective solutions that weren't mature enough to meet the price/performance requirements of the product.
ISSN:0895-6308
1930-0166
DOI:10.1080/08956308.2009.11657593