Consumer-producer interactions in community-supported agriculture and their relevance for economic stability of the farm – An empirical study using an Analytic Hierarchy Process

• Published in: Journal of rural studies Vol. 68; pp. 22 - 32
• Main Authors: Opitz, Ina, Zoll, Felix, Zasada, Ingo, Doernberg, Alexandra, Siebert, Rosemarie, Piorr, Annette
• Format: Journal Article
• Language: English
• Published: Elmsford Elsevier Ltd 01.05.2019; Elsevier Science Ltd
• Subjects: Agricultural economics; Agriculture; Agronomy; Alternative approaches; Alternative food networks (AFN); Analytic hierarchy process; Capital; Citizens; Communities; Community supported agriculture; Consumers; Dependence; Dependency; Direct marketing; Domains; Economic analysis; Economic factors; Empirical analysis; Expert survey; Experts; Farmers; Farms; Financing; Food; Germany; Local food systems; Markets; Production consumption relationship; Production factors; Social networks; Stability analysis; Expert survey; Direct marketing; Germany; Local food systems; Alternative food networks (AFN)
• ISSN: 0743-0167; 1873-1392
• DOI: 10.1016/j.jrurstud.2019.03.011

Community-supported agriculture (CSA), a model associated with the movement of Alternative Food Networks (AFN), is gaining increasing attention from citizens and in policy. Many studies have identified the economic benefits of CSA for farmers. Some of them explain the economic benefits by closer social ties and the reciprocal relationship between consumers and producers. Up until now, a systematic study taking into account all social and institutional features of the relationship between consumers and producers and assessing their relevance for farm economic stability has been missing. The objective of our research is to investigate, which consumer-producer interactions (CPI) are most relevant for economic stability of a farm. In our study, we extend and implement an analytical framework of CPI, describing areas of interaction (CPI domains) as well as organisational procedures and rules of relationship (CPI properties). We apply this framework to use CPI as independent rational criteria in an Analytic Hierarchy Process (AHP). An AHP is a mathematical method where experts evaluate different variables in pairs for each level of the hierarchical design. Our results show that CPI can be considered a key factor in CSA farm economic stability, because it could be seen as ways in which consumers empower the producer economically. In addition to consumer-producer interactions regarding classical production factors such as capital (‘financing’) and land, the surveyed experts identified the consideration of consumer needs regarding qualities and quantities of produce as a relevant stabilizing factor. From these results, we conclude direct collaboration with the consumers allows CSA farmers to gain greater independence from volatile markets, but increases their dependency on the shareholder group of consumers. •The paper introduces and explains the concept of consumer-producer interactions (CPI) in CSA.•The study assesses the relevance of CPI for the economic stability of CSA farms.•The paper introduces the AHP method.•The results of the Analytic Hierarchy Process (AHP) show different relevance of CPIs for economic stability.•Experts assessed CPIs regarding capital, land and addressing consumer needs as most important factors.