Motives for food choice among Serbian consumers

People's motives for food choice depend on a number of very complex economic, social and individual factors. Food Choice Questionnaire, an instrument that measures the importance of factors underlying food choice, was used to reveal the Serbian consumers' food choice motives by survey of 4...

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Bibliographic Details
Published inEkonomika poljoprivrede (1979) Vol. 61; no. 1; pp. 41 - 51
Main Authors Gagic, Snjezana, Jovicic, Ana, Tesanovic, Dragan, Kalenjuk, Bojana
Format Journal Article
LanguageEnglish
Published Belgrade Balkan Scientific Association of Agricultural Economists 2014
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
Subjects
Agricultural production
consumer
Consumer behavior
Consumers
Consumption
Data collection
Eating behavior
Ethics
food
Food Choice Questionnaire
Food products
Market positioning
motives
Nutrition
Product development
Public health
Public policy
Qualitative research
Questionnaires
Serbia
Sociodemographics
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Summary:People's motives for food choice depend on a number of very complex economic, social and individual factors. Food Choice Questionnaire, an instrument that measures the importance of factors underlying food choice, was used to reveal the Serbian consumers' food choice motives by survey of 450 respondents of different age groups. A confirmatory factor analysis was conducted on the motive items using 11 factors. Previous research shows that nutrition in Serbia is not balanced enough, and therefore the analysis of motives for food choice is considered a useful tool for the planning of more efficient public policies and interventions aimed at influencing healthier eating habits. Hence, the results can be useful for researchers as well as for public institutions which deal with creating the strategy of public health or businessmen who produce and sell food products, because knowing consumer behaviour is necessary for product success on the market.
ISSN:0352-3462
2334-8453
DOI:10.5937/ekoPolj1401041G