Henry Ford and the Model T: lessons for product platforming and mass customization

• Published in: Design studies Vol. 30; no. 5; pp. 588 - 605
• Main Authors: Alizon, Fabrice, Shooter, Steven B., Simpson, Timothy W.
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.09.2009
• Subjects: automotive design; customization; design history; design practice; product development; automotive design; design history; design practice; customization; product development

Henry Ford is recognized as the father of mass production, but his contributions extend well beyond that, offering valuable lessons for product platforming and mass customization. In this paper, we study Ford's Model T and its many variants in depth and describe insights into Ford's vision...