Henry Ford and the Model T: lessons for product platforming and mass customization

Henry Ford is recognized as the father of mass production, but his contributions extend well beyond that, offering valuable lessons for product platforming and mass customization. In this paper, we study Ford's Model T and its many variants in depth and describe insights into Ford's vision...

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Bibliographic Details
Published inDesign studies Vol. 30; no. 5; pp. 588 - 605
Main Authors Alizon, Fabrice, Shooter, Steven B., Simpson, Timothy W.
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.09.2009
Subjects
automotive design
customization
design history
design practice
product development
automotive design
design history
design practice
customization
product development
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Summary:Henry Ford is recognized as the father of mass production, but his contributions extend well beyond that, offering valuable lessons for product platforming and mass customization. In this paper, we study Ford's Model T and its many variants in depth and describe insights into Ford's vision and his car. In particular, we examine how the platform was built, leveraged and dynamically maintained with continuous improvements to maximize learning and economies of scale. Finally, we compare Ford's approach to more current approaches for platforming and mass customization. October 2008 marked the 100-year anniversary of the introduction of the Model T. In some aspects this old car still outperforms us, and we can learn valuable lessons from its past to avoid future mistakes and improve current practices.
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ISSN:0142-694X
1872-6909
DOI:10.1016/j.destud.2009.03.003