State of e-Learning Marketing: Results and Recommendations from a Nationwide Survey
To better understand how librarians across the country market e-learning resources to faculty, a survey was distributed to academic librarians in the United States to gauge what marketing strategies were being used, how the marketing responsibilities were being divided, and what strategies were deem...
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Published in | Journal of library administration Vol. 60; no. 3; pp. 235 - 249 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
New York
Routledge
02.04.2020
Taylor & Francis Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | To better understand how librarians across the country market e-learning resources to faculty, a survey was distributed to academic librarians in the United States to gauge what marketing strategies were being used, how the marketing responsibilities were being divided, and what strategies were deemed successful. The survey's results suggested that active, tailored marketing strategies which utilize the traditional liaison model tend to be the most successful. This study emphasizes the need for communication among librarians and includes recommendations for increasing the awareness of e-learning resources on your campus. |
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ISSN: | 0193-0826 1540-3564 |
DOI: | 10.1080/01930826.2019.1685824 |