State of e-Learning Marketing: Results and Recommendations from a Nationwide Survey

To better understand how librarians across the country market e-learning resources to faculty, a survey was distributed to academic librarians in the United States to gauge what marketing strategies were being used, how the marketing responsibilities were being divided, and what strategies were deem...

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Bibliographic Details
Published inJournal of library administration Vol. 60; no. 3; pp. 235 - 249
Main Authors Eastman, Teagan, Saulnier, J.
Format Journal Article
LanguageEnglish
Published New York Routledge 02.04.2020
Taylor & Francis Ltd
Subjects
Academic libraries
assessment
e-learning
Librarians
Market strategy
Marketing
Online instruction
Online learning
outreach
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Summary:To better understand how librarians across the country market e-learning resources to faculty, a survey was distributed to academic librarians in the United States to gauge what marketing strategies were being used, how the marketing responsibilities were being divided, and what strategies were deemed successful. The survey's results suggested that active, tailored marketing strategies which utilize the traditional liaison model tend to be the most successful. This study emphasizes the need for communication among librarians and includes recommendations for increasing the awareness of e-learning resources on your campus.
ISSN:0193-0826
1540-3564
DOI:10.1080/01930826.2019.1685824